Social Media Marketing Company | Social Media Marketing Services | New Zealand


Social Media Marketing

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Best Social Media Marketing Company

Our Social Media Marketing (SMA) concept is easy to follow and we have illustrated it below as an easy guide line to follow. This illustrations will give you a clear understanding of the Social Media Marketing (SMA) Cycle and transparency

Social media is the New Age Media which is the opposite of push media. It allows users to consume information’s at will, also known as pull media. Some of the highest numbers of user use the following Social Media Platforms, Facebook, Pinterest, Twitter & Youtube.

Maybe you haven’t thought about how social media can leverage activity to help your business but think of the large scale of users right at your fingertips?

Social Media Advertising is what Search Engine Marketing SEM was a decade ago. While it’s a fact SMA in its early stages, businesses around the world have realized that SMA is not a fad anymore and it is here to stay.

With so many different formats of SMA, the benefits also differ according to the social network and the format used in them. Careful planning has to be done to choose the type of social network and the formats which will be the most effective.

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Social Media Marketing Phases

Keyword Research

Keyword research is the process of identifying and optimizing your site for the specific words that people are typing into search engines. Since it helps you connect with the right audience at the right time, keyword research is a crucial element of a successful search marketing campaign.

Conversion Analysis

Conversion is a key element in your paid search strategy; after all, if you're not actually turning lookers into buyers at a high rate, what are you advertising for? Conversion rate optimization enables you to maximize every cent of your PPC spend by finding that sweet spot that convinces the maximum percentage of your prospects to take action.

Ad Copy Creation

Ad copy refers to the main text of the advertisement that is clickable by the user, whether its contextual or pay per click advertising. The text of the ad copy is usually the second or third line of the displayed advert between the tile and the URL. Some advertiser use this Ad copy to insert keywords related to the actual search or poduct.

Campaign Setup

Ad campaigns are setup by us and it is used to organise products and services that you have for offer. A set of ad groups (ads, keywords, and bids) can share a budget, location targeting, and other settings. A Google Ads account can have many ad campaigns running, each campaign consists of one or more ad groups. We can create separate ad campaigns to run ads in different locations or using different budgets.

Campaign Management

For many companies are or small marketing campaigns are the main way to engage is customers whether it new or existing. Campaigns management has many benefits, including: Increasing sales and profits, introducing a new product, increasing product awareness, Establishing a brand image Defining the brand experience, reducing the impact of negative publicity, Generating new customers

Report & Review

Reporting is a very important part of search engine marketing. Of course, its important to be able to show the return on investment (ROI) of the digital budget. However, by using reports to analyse performance, search engine marketers can optimize their accounts by changing bids, adding or pausing keywords, rotating in new ad copy, etc. Reporting gives you a clear indication of what you customers are doing based on the campaigns that you have run over the duration of the campaign.

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