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Our Pay Per Click (PPC) concept is easy to follow and we have illustrated it below as an easy guide line to follow. This illustrations will give you a clear understanding of the Pay Per Click (PPC) Cycle and transparency
PPC is the most important task that needs to be done once a website is completed its buld stage. PPC results will not show immediatley however the results over long term far outweigh any PPC campaign you do. PPC is very important and should be basic housekeeping for any website owner.
Keyword research is the process of identifying and optimizing your site for the specific words that people are typing into search engines. Since it helps you connect with the right audience at the right time, keyword research is a crucial element of a successful search marketing campaign.
Conversion is a key element in your paid search strategy; after all, if you're not actually turning lookers into buyers at a high rate, what are you advertising for? Conversion rate optimization enables you to maximize every cent of your PPC spend by finding that sweet spot that convinces the maximum percentage of your prospects to take action.
Ad copy refers to the main text of the advertisement that is clickable by the user, whether itís contextual or pay per click advertising. The text of the ad copy is usually the second or third line of the displayed advert between the tile and the URL. Some advertiser use this Ad copy to insert keywords related to the actual search or poduct.
Ad campaigns are setup by us and it is used to organise products and services that you have for offer. A set of ad groups (ads, keywords, and bids) can share a budget, location targeting, and other settings. A Google Ads account can have many ad campaigns running, each campaign consists of one or more ad groups. We can create separate ad campaigns to run ads in different locations or using different budgets.
For many companies are or small marketing campaigns are the main way to engage is customers whether it new or existing. Campaigns management has many benefits, including: Increasing sales and profits, introducing a new product, increasing product awareness, Establishing a brand image Defining the brand experience, reducing the impact of negative publicity, Generating new customers
Reporting is a very important part of search engine marketing. Of course, itís important to be able to show the return on investment (ROI) of the digital budget. However, by using reports to analyse performance, search engine marketers can optimize their accounts by changing bids, adding or pausing keywords, rotating in new ad copy, etc. Reporting gives you a clear indication of what you customers are doing based on the campaigns that you have run over the duration of the campaign.